Top 5 Drawing & Coloring Apps Performance in Oceania Q4 2021

In the fourth quarter of 2021, the top 5 drawing and coloring applications on a unified platform in Oceania showcased interesting trends in downloads, revenue, and active users. Here's a detailed look at their performance.

Happy Color by Numbers Game from X-Flow saw a fluctuating trend in weekly revenue, peaking at approximately $1.4K in the week of October 4, and dipping to around $459 in the week of November 29. Weekly downloads started at around 17.8K in late September and decreased to 9K by early December, before rising again to approximately 13K by the end of December. Active users displayed a steady increase from 111K in late September to about 122K by the end of the year.

Phone Case DIY from Crazy Labs didn't generate revenue during this period but showed a noteworthy trend in downloads. Starting with 17.4K downloads in late September, the numbers dipped to 6.8K by late November, and then surged to approximately 20K by the end of December. Active users mirrored this trend, starting at around 87K in late September, dipping to 57.7K in late November, and rising back to approximately 77.6K by the end of December.

String Pull, another app from Crazy Labs, also didn't report revenue but had significant download activity. Downloads peaked at around 32.4K in mid-November, then decreased to approximately 5.9K by the end of December. Active users followed a similar trend, peaking at around 41.5K in late November and settling at approximately 27.5K by the end of the year.

DIY Keyboard 3D, launched by Crazy Labs in mid-November, saw no revenue but had a notable download trend. Downloads grew from 18K in early December to a peak of around 36.8K in mid-December, before declining to about 16.1K by the end of the month. Active users increased from approximately 13.8K in early December to around 31.7K by mid-December, then decreased to about 20K by the end of the year.

Paint by Number Coloring Game from Oakever Games demonstrated a consistent revenue trend, peaking at approximately $2.5K in early November and maintaining around $1.9K to $2.4K weekly towards the end of the year. Downloads began at 10.2K in late September, dipped to around 5.1K in early December, and then increased to approximately 8.6K by the end of December. Active users showed a steady trend, starting at around 50.4K in late September and ending the year at approximately 45.9K.

All data is sourced from Sensor Tower. For more insights into app performance and trends, visit Sensor Tower.